We believe small steps are the surest path to a world of change. This year, we decided to take a small step by launching our inaugural Pay It FRWD: a program designed to help entrepreneurs who are trying to make an impact for the greater good and using digital technology in an innovative way.
After a few weeks of meeting with potential candidates we are excited to announce that we have chosen our first partner. ASIYA, is a sport and activewear brand striving to level the playing field for Muslim females by providing them with athletic hijabs that allow girls the freedom to participate in physical activities and sports while still upholding their religious and cultural beliefs. The founders chose Kickstarter to launch the business, and the campaign exceeded their goal.
Over the next year, we’ll be documenting ASIYA’s launch as well as become a strategic partner offering creative, media, and consultative services. We’re excited for the Pay it FRWD program and supporting entrepreneurs who are innovating for the greater good.