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New TLDs Hit Market; Are They Dumb?

By January 29, 2014 Industry Topics

This morning, a new batch of top-level domains (TLDs) hit the market. Now, instead of dot-com, or dot-net, the webmaster of action can register a totally different domain extension without finding a foreign nation willing to sell their extension for hard currency (hey, Tuvalu: we don’t blame you!).

Today’s batch includes the following extensions:

  • .bike
  • .guru
  • .holdings
  • .plumbing
  • .singles
  • .clothing
  • .ventures


Dot-guru? Pardon me while I DOT PUKE.

A big question with these domains is how marketable they are. Would your mom, next door neighbor, or that guy walking past you on the street think to use them as a direct-typed address? Would they work on letterhead, in radio ads, on a billboard? Or are people pretty conditioned to the dot-com for uses outside of search? Because, true fact: There is a world outside of search!

Beyond that, there are already companies with similar names operating on dot-com, dot-net and dot-org domains in order to keep their company names while registering a domain — and that’s before we start looking at companies that added hyphens to get the similar name registered. Is this just another land rush for confusing similar business names in various locales? How many “Perk Place” coffee shops are there, anyway?

Additional upcoming new TLDs include .luxury, .construction, .menu, .technology, .photography, .app, .blog, .online and .shop. Dot-online? Really? Where else do we find websites?

Outside of search, it remains to be seen how useful any of these extensions will be for those building web sites at the addresses — and if the general public will ever think of a dot-plumbing domain as a top-of-mind approach for a direct visit.