FRWD is excited to announce the latest addition to our team, Lori Shepard.
Shepard will lead the strategy and execution of integrating paid, owned and earned tactics to drive tangible, measurable business outcomes for clients.
“Lori’s extensive background in the publishing world and digital realm means she understands how critical great storytelling is to the success of a digital interaction,” says Doug Moore, FRWD president. “Her strength is developing thoughtful platform roadmaps that are
grounded in data and balance the needs of the user with our clients’ business objectives.”
Prior to FRWD, Shepard worked to deliver digital solutions to brands such as American Express, Anytime Fitness, Target, Red Wing Shoes and Crystal Farms. Her emphasis in those roles was designing marketing initiatives that used digital strategies, platforms and content to drive strong results.
Shepard also worked for several years at The New York Times and Time Inc. in New York City, where she was responsible for creating integrated ad programs for The Times, CNN, Fortune and MONEY magazines. Her team worked with clients such as Apple, UPS Stores, Starbucks, and Proctor & Gamble.
With Lori’s immense publishing and digital strategy background paired with her charismatic attitude, we couldn’t be happier to welcome her to the team.