It’s incredible how far we’ve come yet how similar the agency and client world remains. We are excited about the foundation of our mission still, the business, the client work. We have learned a ton in the past 7 years on the wrong ways to do things as well as the right ways.
Overall the position of FRWD and the position of client’s desire to build internal capability to test, learn, scale their brands and business is no different today than in 2009. The difference now in 2016 is that the marketing, technology, and client world has progressed to the place we thought it would be.
Now moving into our second 7-year phase, we’re where we want to be. Clients are growing, Client POV on what’s needed from their agency had evolved to match our mission. Our team internally have embraced and created FRWD in their own view. Looking back at the last 7 years only helps confirm and motivate us for moving forward.
To reminisce with us, feel free to have a look at the action shots from Betty Danger’s Country Club!