April Buyerside Chat: Unlocking Premium Programmatic Inventory - Challenge. Test. Grow. Small moves every day. | FRWD in Minneapolis MN

April Buyerside Chat: Unlocking Premium Programmatic Inventory

By April 15, 2015 Buyerside Chats

Looking to take your digital marketing to the next level?  We’re bringing you premium inventory experts from Sonobi to talk about their latest round of research, recently published in Digiday’s State of the Industry report.

Learn how brand managers and direct-response marketers are leveraging premium inventory to enhance their digital programs and make the most out of their budget.  Premium programmatic inventory can open doors to entirely new audiences, provide quality impressions to your campaigns and allow you to display your content with the publishers you want.

Plus, stay after the program for Happy Hour from 7-8 pm and have a drink (or two) with us, courtesy of our friends at Sonobi.

April Buyerside Chat — “Unlocking Premium Programmatic Inventory”
Tuesday, April 28th, 2015 from 5:30-8:30 pm (CST)
5:30-6:00 pm –Networking and Appetizers
6:00-7:00 pm – Program
7:00-8:00 pm – Sonobi Happy Hour
Town Hall Brewery, 1430 S Washington Ave, Minneapolis,  MN 55454
FREE, but Registration Required 

At this month’s event, you’ll learn:

  • Why premium inventory helps programmatic campaigns succeed
  • Benefits of looking beyond the standard open exchange for inventory
  • How to leverage private exchanges and programmatic direct buys like the pros
  • Secrets from Digiday’s most recent State of the Industry report and the company behind it

Interested in joining us? It’s free! Just RSVP here.

Whether you are just beginning to dip your toes into programmatic, or you’re the resident digital expert at your company, all levels of experience are welcome!

About Town Hall Brewery

Besides hosting digital media industry events, The Town Hall Brewery features both local house-made and guest taps of all kinds (including ciders and beers) – talk about premium inventory! Enjoy their free WiFi, delicious food, and beverages of all kinds in a relaxed and diverse atmosphere. BONUS: If you like how their house taps taste, you can bring a growler home with you! Learn more about our venue here: http://www.townhallbrewery.com/


There are many options for parking at The Town Hall, including metered street parking or neighboring parking lots. Try parking in the lot behind The Corner Bar or Bullwinkle’s across the street.

Find us

We’ll be in the back area of the restaurant behind the main bar. Look for the Buyerside Chats sign. If you still can’t find us, just ask one of the staff to show you to the Buyerside Chat group and they’ll send you our way.

About Buyerside Chats

BuyersideChatsBuyerside Chats are our monthly meet-ups to discuss all things programmatic. Our mission is to bring together industry leaders to discuss the future of media buying and how programmatic media will be shaping the landscape for years to come.  Buyerside Chats offer a forum for all marketers with an interest in programmatic media to discuss the industry and share their knowledge with the community.